Meet the top 10 marketing and social writers of the year on LinkedIn, ranked by engagement and more. Read — and follow — them now.
4. Tom Goodwin
SVP Strategy and Innovation, Havas Media & Marketing
- What he covers: “I am a provocateur. I write to spark a debate about the future of business, to challenge the conventions and to bring about action."
- Superlative of the year: NYT columnist Thomas Friedman said he wrote the “best lead paragraph on a news article so far this year."
- That lead Goodwin wrote: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content..."
- Top LinkedIn post: Why Ad-Blocking Is Good News for Almost Everyone
- 2015’s most-interesting news story: “I enjoy a lot of the writing about Tesla. We've always known that cars are about hardware, that cars are hard to make, that cars get worse with age. Then Elon Musk, who has never made a car, makes the best car in the world. A car that improves over time. Suddenly we see cars more like software. Who ever imagined that could happen?”
- Not on his LinkedIn profile: “I once played tennis against Richard Branson and was told to let him win and to not hit it so hard. (I think he was probably going to beat me anyway.)”