Meet the top 10 marketing and social writers of the year on LinkedIn, ranked by engagement and more. Read — and follow — them now.
3. Marianne Griebler
Marketing communications consultant
- What she covers: Fresh takes on the latest PR controversies (United Airlines’ failure to communicate; Uber’s insincere apologies) combined with smart commentary on words, life and careers.
- How she got into this work: “I stumbled upon this field years ago when I was trying to figure out how someone who loved language could actually make a living outside of academia. I attempt to write as an observer and a participant in a marketplace that can be ruthless and wonderful.”
- Most-popular post: Has Volkswagen Smashed Its Brand Promise Beyond Repair?
- How she measures success: “Writing is both the most lonely and most exposed kind of work. When someone else takes the time to thank you or scold you for the ideas you've put down in words, it's intoxicating. It's what drags us back to the keyboard again.”