Meet the top 10 marketing and social writers of the year on LinkedIn, ranked by engagement and more. Read — and follow — them now.
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1. Tai Tran
Student, UC Berkeley
He's breaking down the future of marketing, all through his own lens as a millennial.
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2. Glenn Leibowitz
Director of External Relations, McKinsey & Co.
He tackles buzzy topics in social media, and helps us all to write better.
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3. Marianne Griebler
Marketing communications consultant
She takes on the latest PR controversies, but her writing goes far deeper.
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4. Tom Goodwin
SVP Strategy and Innovation, Havas Media & Marketing
The NYT's Thomas Friedman said he wrote the "best lead paragraph" of the year.
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5. Katie Martell
CMO and Co-Founder, Cintell
She's a first-time entrepreneur, a marketer and a millennial. That gives her plenty to talk about.
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6. Shama Hyder
CEO and founder, The Marketing Zen Group
She debunks the myths about marketing to millenials.
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7. Nathaniel Whittemore
Chief Marketing Officer, Partnered
Innovation isn't a department; it's a discipline. Brands that get that, he says, will win.
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8. Barry Enderwick
Partner, Kaizen Creative Partnership
He explained how to copy Netflix — and readers couldn't get enough.
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9. Steve Blakeman
Managing Director - Global Accounts, OMD Worldwide
His subject matter is eclectic. But his voice? Pretty much always tongue in cheek.
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10. Amanda Mitchell
Digital Marketing and Social Media Specialist, The Salvation Army Chicago
She wants marketers to be open to changes on social — even if they dread them.
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LinkedIn Pulse
1. Tai Tran
Student, UC Berkeley
- What he covers: “I write about all things that revolve around marketing, digital media, academia, recruiting … I explore these topics through the lens of a millennial.”
- Post he’s proudest of: #RaceTogether: 3 Reasons Behind Starbucks' Failure
- Why he likes it: “Although the post's headline directly criticized Starbucks, many readers acknowledged the post's subjectivity when breaking down Starbucks' #RaceTogether campaign with respect to marketing. The post got picked up by MarketWatch and several other sources.”
- Just the start: “Five months after writing on LinkedIn, I became the youngest columnist on Social Media Today."
- Not on his LinkedIn profile: He's a huge 'Shark Tank' fan. "As a first-generation college student growing up in an immigrant family, I strongly believe the show's depiction that determination is the best asset anyone could embody.”
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What will 2016 mean for marketers?
2015 was all about reaching millennials. What should marketers focus on next year? Breaking through the noise with intimate and immersive experiences, Tran says.
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