Meet the top 10 marketing and social writers of the year on LinkedIn, ranked by engagement and more. Read — and follow — them now.
9. Steve Blakeman
Managing Director - Global Accounts, OMD Worldwide
- What he covers: “Initially I only wrote about my own industry (media, advertising and communications). After a while I began to venture into other areas of interest, from finance to psychology, and was delighted by the response. And my tone of voice? Pretty much always tongue in cheek.”
- Favorite post: Me, My Selfie & Die
- Why he likes it: “The danger associated with taking a selfie is now such an issue that the Russian government has launched an awareness initiative to prevent more carnage. Such as 'don't take a selfie with a loaded gun.' Seriously, you can't make this stuff up. It wasn't the most successful item I've written in terms of numbers, but given the fantastic comments I received, it really brightened up the days of a few readers and I love that.”
- Not on his LinkedIn profile: “I secretly wanted to be a copywriter but couldn't get a job. So I went into media with JWT thinking I could swap within a few months. That was almost 30 years ago. And I'm still in media.”