Meet the top 10 technology writers of the year on LinkedIn, ranked by engagement and more. Read — and follow — them now.
3. Nir Eyal
Author, "Hooked: How to Build Habit-Forming Products"
- What he covers: "I write about the intersection of psychology, technology, and business. I call it 'behavioral design.' The topic encompasses user experience, behavioral economics, and a dash of neuroscience."
- His favorite post: People Don’t Want Something Truly New, They Want Familiar Done Differently
- Why he likes it: "There's a myth that technological innovation has to be dramatic. In fact, people don't want radical change. In the post, I write about how to uncover innovative ideas under our noses."
- Most-popular post: Here’s Why You’ll Hate the Apple Watch (and the Business Lesson You Need to Know)
- His inspiration: "Some people think authors decide to write because they have some special knowledge. My writing never begins that way. I don't start with the answer; I begin with a question."