Meet the top 10 management writers of the year on LinkedIn, ranked by engagement and more. Read — and follow — them now.
9. Gary Frisch
Founder, Swordfish Communications
- What he writes about: Corporate scandals and the responses to them.
- Recent controversies he analyzed: Why Volkswagen's apology fell so flat; why the recent Starbucks’ red cup outrage was more like a Christmas gift.
- Favorite post: Why Olive Garden Has Earned My Loyalty
- Why he likes it: "It highlighted something positive about a popular company ... and so rarely do I get to use the phrase 'I feared the other tortellini was going to drop.'"
- How he comes up with story ideas: "Easy, I follow the news media. There’s never a shortage of topics and companies crying out for some Monday-morning quarterbacking."